From cultivation to top quality: Klaus Wagener at Villa Gerbera

Fifty large-flowered Gerbera varieties, distinctive cultivars and a greenhouse where everything revolves around creating the right conditions for the plants. For a new episode of Grower for a Day, Klaus Wagener visits Villa Gerbera and spends a day working at the nursery.

Villa Gerbera specialises in large-flowered Gerberas and grows a remarkably wide range. To ensure that all these different varieties grow under the right conditions throughout the year, factors such as the climate and water supply in the greenhouse are carefully controlled.

During his visit, Klaus takes on a technical role. He takes a seat at the system that controls, among other things, the climate and water supply. This gives him an insight into the decisions made every day to help the plants grow under optimal conditions.

“The plants are alive: they are our driving force. The driving force behind the business.”

That statement neatly sums up why technology here never operates in isolation. Systems can measure a great deal and make adjustments automatically, but the grower’s knowledge remains decisive. It is about interpreting data, recognising changes in the crop and adjusting growing conditions at the right time.

This combination of knowledge, experience and technology forms the basis for consistent quality. Only Gerberas that meet Decorum’s quality requirements are ultimately offered under the Decorum label.

Fifty varieties, each with its own character

With around 50 large-flowered varieties, Villa Gerbera offers a broad palette of colours, shapes and flower types. The business also grows a number of distinctive cultivars that further set its range apart.

For Klaus, this day is therefore about more than just the finished product. He sees the decisions made during cultivation and how much knowledge is needed to produce different varieties to a consistently high standard.

Grower for a Day

With Grower for a Day, Decorum showcases the world of its growers. Well-known figures from the international world of flowers and plants spend a day working at a nursery, gaining a different perspective on the product they work with every day.

This time, it is Klaus Wagener’s turn at Villa Gerbera.

The new episode of Grower for a Day featuring Klaus Wagener and Villa Gerbera can be watched on Decorum’s channels. Earlier episodes of the Grower for a Day series can be watched on Decorum’s YouTube channel.