We are Decorum

In the mid-1990s, visionary plant growers had a clear vision of the future. They established a collaboration with the finest Dutch growers. Each grower carefully selects their finest products from the nursery to be delivered under one brand: Decorum.

In 1999, the first plant was delivered in Decorum packaging. Since then, Decorum has evolved into the premium brand of over 50 top Dutch growers. Since 2013, flowers have also become part of the Decorum assortment.

Product quality is not the sole focus of the brand. We are dedicated to quality in the broadest sense. In the areas of service, packaging, innovations, technology, sustainability, and personnel, we strive for excellence.

Quality in cultivation

In many different ways, we ensure the quality of our products so that you can enjoy them for as long as possible. Products in Decorum packaging cannot be delivered without careful consideration. Decorum has a strict and comprehensive selection process for growers wishing to join. Growers affiliated with Decorum select the best cuttings, bulbs, or seeds as the basis for their cultivation. During the growth process, we closely monitor the root system and the healthy growth of plants and flowers. Once the plants or flowers are ready for sale, the selection process takes place.

In the blog ‘Decorum: a promise of quality!‘ we tell more about what quality means for Decorum.

The Decorum selection

Each grower has a list of requirements that a product must meet to be delivered in Decorum packaging. This includes criteria such as the minimum number of flower buds, size, minimum weight of the flower, diameter of the flower, size of the flower or plant, and ripeness. We tailor these requirements to the specific type and/or pot size. Additionally, we pay attention to the uniformity of the batch, ensuring that all flowers or plants within that batch have the same height, width, and/or length. Each company designs its quality process differently, depending on the specific product being cultivated by the grower. Some use scales, others use cameras, while some growers select everything by hand, or use a combination thereof. Finally, and critically important, Decorum utilizes independent external quality controllers who verify in the supply chain that all Decorum flowers and plants meet the required quality standards. This confirms and strengthens our commitment to quality!

Investing in the world around us

“The earth is what we all have in common.” Therefore, our Decorum growers invest in sustainability. From geothermal energy to solar panels, from organic crop protection to the most advanced cultivation techniques. Each Decorum grower holds the best environmental certificates and is always working to further their development in this area. For example, new heat wells are still being drilled, solar panels are being installed, and new systems are being developed to reduce the use of fossil fuels and save water.

At Decorum, we do everything in our power to reduce our carbon footprint. This way, we can make the world a better place. After all, all Decorum nurseries are family businesses, sometimes spanning multiple generations. Therefore, it is crucial to build a sustainable and clean future for the next generations.

Do you want to know more about what sustainability means for Decorum? Then read the blog ‘Sustainability in horticulture‘.

There is only one direction, and that is forward

Decorum growers have come this far by continually innovating. Not only in terms of product, but also in technology. Every year, we introduce around 50 innovations. All of them are new plants and flowers that we have been working on for years in collaboration with breeders. In addition to these novelties, our growers are individually innovative within their own nurseries. Innovations in automated cultivation techniques, data-driven production and sales, and robotic sorting machines are just a few examples of the many innovations found among the Decorum growers.

Dare to dream!

And all of this is what makes us unique, our story. Decorum. The future belongs to those who believe in their dreams. Our dream is to bring happiness to you with beautiful plants and flowers, grown with passion, specially selected, and expertly packaged. We believe in pure perfection and aim to make the world a happier place with responsible, stunning plants and flowers.

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