Three Decorum growers, three unique visions of perfection
“Grower for a Day” reveals the world behind chrysanthemum cultivation
In the latest episode of the Decorum web series Grower for a Day, Klaus Wagener takes an exclusive behind-the-scenes look into the world of chrysanthemum cultivation. The series shows everything involved in growing premium flowers and plants. Far beyond the final result in the bouquet.
In this episode, Klaus Wagener immerses himself in the world of three very different Decorum growers, each with their own specialty, scale, and philosophy.
At Vitaflor, everything revolves around one iconic variety: the Chic chrysanthemum. This family business combines tradition with forward-thinking innovation, with a strong focus on sustainability and almost entirely biological crop protection. Here, it becomes clear how modern cultivation can go hand in hand with respect for nature and product.
At Janity Flowers, scale and precision take center stage. With an annual production of more than 13 million spray chrysanthemums from a single variety, the focus is on consistent quality and maximum efficiency. Advanced technologies such as LED lighting and climate control play a key role in this process.
Chrywijk also demonstrates a very distinctive signature. As a specialist in colorful santini chrysanthemums, the company delivers a versatile product that plays an important role in modern bouquets and floral design.
The episode shows that every flower is the result of months of careful decisions, long before it is even planted. From high-tech robotization to perfectly controlled growing conditions, the sector combines innovation with craftsmanship at the highest level.
During his visit to Vitaflor, Klaus also discovers a surprising and powerful living system that partly replaces traditional crop protection. An example of how innovation and sustainability strengthen one another.
Grower for a Day brings together three growers who each strive for the same goal in their own way: absolute perfection in chrysanthemum cultivation.
Three growers. Three approaches. One shared passion for quality.
