Decorum Ambassador Days 2025: international inspiration between craftsmanship and renewal

During the annual Decorum Ambassador Days, national and international floral designers, stylists and partners came together for two inspiring days full of networking, knowledge‐sharing and craftsmanship.

The ambassadors were given an exclusive sneak preview of the new Decorum brand house, a development that will be rolled out further in the coming period. In addition they met the 56 Decorum growers, including 13 new growers who have recently joined the collective. The growers presented their most beautiful products and more than 20 Decorum novelties, which the ambassadors could see and experience up close.

A highlight of the programme was the grower tour along Villa Gerbera, Villa Curcuma, Arcadia, Hartog Palmen and Winco Holland. At Hartog Palmen the participants enjoyed an exclusive lunch amidst greenery. A valuable moment to exchange knowledge and inspiration.

Among the attending ambassadors were leading names from home and abroad, including Hanneke Frankema, Michael Perry, Klaus Wagener, Tomas de Bruyne, Tom de Houwer, Katya Hutter, Joseph Massie, Kristián Kövér, Ahti Lyra, Flexyno, Max Hurtaud and Diana Toma. They represent a global network of floral designers that helps to enhance the quality and appearance of Decorum.

“The Decorum Ambassador Days show how valuable collaboration within our chain is,” said Renate Hoogendoorn, Senior Marketeer at Decorum. “Bringing together our growers, range and ambassadors yields new ideas, inspiration and an even stronger brand.”

More information about the Decorum ambassadors can be found on our website.