In the 1950s, the Bok family began cultivating various crops, ranging from vegetables and fruit to a variety of flowers. This eventually led to the cultivation of beautiful freesias. Erik Bok, as the third generation, took over his father’s business and daily harvests these unique, sweet-scented flowers. De Heufkens is a true family business with a strong emphasis on quality and reliability.
Much like the Hofland Flower Group, de Heufkens focuses on growing beautiful, uniform, and robust freesias, which make their way to florists around the world. The freesia is not only typically Dutch but also remarkable due to the extensive manual labor required for its cultivation. The challenge and artisanal nature of this work have always fascinated Erik Bok.
What’s interesting is that freesia cultivation is a cold process, resulting in significantly reduced energy consumption. Additionally, they utilize modern LED lighting, leading to a 40% energy savings compared to traditional growth lights. Furthermore, they strive for sustainability by employing organic pest control methods to minimize harm to the environment.
At de Heufkens, they blend tradition with eco-friendly technology to grow beautiful freesias!