Main sponsors Smithers-Oasis, Decorum, Marginpar, and Jodeco Glass join forces…
International floral artists compete for the world title in The Hague.
Becoming the epicenter of floral design
At the end of August 2025, national floral design champions from around the world will compete for the world title at the World Cup Floral Art 2025. Main sponsors Smithers-Oasis, Decorum, Marginpar, and Jodeco Glass are making this special event possible.
A world championship of significance
Preparations for this championship are in full swing. And how could it be otherwise? Organizing a world championship of this magnitude takes a lot of work. The Royal Dutch Florist Association (VBW), in collaboration with the international florist organization Florint, has been working on the event’s organization for four years. The World Forum in The Hague provides the perfect backdrop for this competition, with a spectacular multi-day program filled with workshops, demonstrations, and a dazzling show by European champion Hanneke Frankema. Professionals from all over the world will attend. This promises to be something special.
Industry heavyweights
Bram Rijkers, Commercial Manager at VBW: “We have been fortunate to secure four wonderful partners as main sponsors for the World Championship. These are heavyweights in the industry, each operating independently, yet complementing one another extremely well. They all place florists at the heart of what they do.” Who are these four, and what motivates them to participate?
Oasis
Since the founding of Smithers-Oasis over 70 years ago, the company has been deeply committed to the growth and success of florists. Smithers-Oasis provides products that make florists’ work easier and enable them to create beautiful arrangements.
Committed to the growth and success of florists
Chris Martens, Managing Director Smithers-Oasis Belgium: “The DNA of our company reflects that of the florists we serve. This shared passion and dedication drive us to support the World Championship in The Hague. In doing so, we not only celebrate the art and skill of florists from around the world but also contribute to the progress and recognition of the floral industry.”
Decorum
Decorum is the world’s only high-end flower and plant brand. A collaboration of 50 top Dutch growers, they deliver their finest products and novelties under the Decorum name.
Decorum is het enige high end, bloemen én plantenmerk ter wereld. Een samenwerking van 50 Nederlandse topkwekers, die hun mooiste producten en noviteiten uitleveren onder de Decorum naam.
Top class
Renate Hoogendoorn, Marketing & Communication Coordinator at Decorum: “Our mission? To grow the most beautiful, high-end flowers and plants for florists, garden centers, and wholesalers around the world. The World Cup Floral Art 2025 is a perfect opportunity to meet thousands of international florists in The Hague and introduce them to Decorum’s wide, innovative, top-class range. The future belongs to those who believe in their dreams. Decorum is happy to support the dreams of florists.”
Marginpar
With 17 farms in Kenya, Ethiopia, Tanzania, and Zimbabwe, Marginpar has been offering a year-round supply of high-quality, unique cut flowers for 35 years, helping florists make a difference.
Creativity, drive, and commitment
Helena van Achterberg, Marketer at Marginpar: “In everything we do, we think of the florist. How can we help them excel? Stay ahead of the competition? Continue enjoying their craft? We believe in doing so by creating unique, high-quality flowers with a great story.
We are proud to contribute to these championships. The creativity, drive, and commitment at these competitions are truly exceptional. We can’t wait to see the participants in action.
Jodeco Glass
Standing strong together for and with the floral industry; this has been Jodeco Glass‘s motto for over 25 years. This international player enjoys collaborating with its clients and offers both a fixed and rotating collection, as well as custom designs.
For and with the florist
Jeroen Blaauw, Director at Jodeco Glass: “As one of the largest suppliers of decorative glass and now ceramics in Europe, we want to show with this sponsorship that we have a deep appreciation for the industry and the people behind it!”
Facts & Figures
Standing strong together for and with the floral industry; this has been Jodeco Glass’s motto for over 25 years. This international player enjoys collaborating with its clients and offers both a fixed and rotating collection, as well as custom designs.
The plans will be further developed in the coming months, and ticket sales will begin in September.
Facts & Figures
- The World Cup Floral Art will take place from August 28–31, 2025
- The winner will be announced on August 30
- A special consumer day will take place on August 31
- Buy your tickets for the World Cup now
- www.worldcupfloralart2025.com
More information:
Royal Dutch Florist Association (VBW) – Bram Rijkers – bramrijkers@vbw.nu
