Divine Flowers joins Decorum: carnations soon under the Decorum flag

Divine Flowers, the collaboration of high-quality Dutch carnation growers, has been active since 2017 and is known for its broad assortment of approximately 140 exclusive standard and spray carnations, craftsmanship and reliable deliveries. The company was founded through a partnership between Anjerkwekerij Martin Zwinkels and Anjerkwekerij Nieuwland and supplies these carnations to florists and wholesalers at home and abroad. The assortment includes popular varieties such as Maruchi and Antartica.

At IPM Essen 2026, visitors will be able to view the Divine Flowers assortment for the first time at the Decorum stand. It will be the first time that Divine Flowers officially presents its products within the Decorum network.

Stef de Jong, Senior Manager Operations at Decorum, explains the collaboration:
“We are pleased that Divine Flowers is joining Decorum. Their many years of experience, professional cultivation and reliable deliveries make them a strong partner for our customers.”

Arnoud Vooijs, owner of Divine Flowers, adds:
“The collaboration with Decorum is an important step for us. It gives us the opportunity to make our exclusive carnations, which stand for quality and craftsmanship, more visible and to reach more customers.” From the start of the new carnation season, around late March or early April, Divine Flowers products will be available in the recognisable Decorum sleeve.