Decorum welcomes its first international grower

FlorAmor, the European market leader in the production and marketing of Azaleas, is joining Decorum Plants & Flowers.

With the finest Belgian Azaleas, FlorAmor brings a unique combination of Flemish craftsmanship, sustainability, and market insight to life. With a direct and no-nonsense approach, the company turns its passion for Azaleas into quality every day. Thanks to a broad and deep range in various shapes, sizes, and varieties, FlorAmor has grown into Europe’s one-stop shop for Azaleas.

“FlorAmor is a true specialist with a sharp eye for detail and consistent quality,” says Ron Kloos, Director at Decorum. “Their Azaleas add a blooming statement to our assortment and align perfectly with what Decorum stands for.”

The addition of FlorAmor marks a powerful enrichment of the Decorum assortment. The Azalea, an iconic flowering houseplant, brings atmosphere, color, and class, and aligns seamlessly with the premium look of the Decorum label. Together, both parties are building an even stronger offering for the customer.

“With our Azaleas, we want to touch people with the beauty, elegance, and richness of the Azalea,” says Christoph Stevens, responsible for Sales and Marketing at FlorAmor. “We feel at home with Decorum, where the same passion for quality and experience lives. This collaboration feels like a natural step.”

FlorAmor’s Azaleas will be available under the Decorum label starting in August, through all familiar channels.