Decorum visible and inspiring at IPM Essen
During IPM Essen, Germany’s leading green trade fair, Decorum was prominently present at multiple locations. With carefully selected plants and flowers, Decorum demonstrated how quality, innovation and inspiration come together for a wide range of audiences.
At the IPM Flower Stage in FDF World, Decorum opened the show programme with the Pure Perfection Passion Show. Floral artists Stefan van Berlo, Joseph Massie and Yulia Medvedyeva gave visitors an exclusive insight into their creative process. Each of them created an event piece, a table arrangement and a bouquet, sharing unique techniques ranging from working with floating branches and glue techniques to the application of modular origami. The interactive nature of the show resulted in strong audience engagement.
In Hall 8, Decorum presented its new brands Oxygen, Green & Easy and Colores at the Show Your Colours Garden Centre. Oxygen stands out with scientifically tested, air-purifying plants. Green & Easy responds to the growing demand for easy-care plants and introduces a new presentation method: the Green & Easy “tree”, which is expected to be launched at Myplant & Garden in Milan and the Flora Spring Expo in Aalsmeer.
The Decorum stand at the main entrance also attracted considerable attention with novelties and new concepts. A key highlight was the new Calla Arabian Night, exclusively available from Future Flowers as of February. In addition, the new Carnivorous concept by Laguna, the Green & Easy pot covers by Winco and various seasonal and assortment products were presented.
In collaboration with BLOOM’s, Decorum also supplied the products for the trend presentations at IPM. The five trends Gentle & Mindful, Terra & Comfort, Refreshed & Positive, Greenish & Diverse and Pure & Elemental offered visitors a clear outlook on the future of the green sector.
With its versatile presence, Decorum once again emphasised its role at IPM Essen as a connecting and inspiring partner within the international floriculture industry.
