Decorum welcomes four new members: A milestone in growth and quality

Decorum is expanding with no less than four new flower members! This is a significant step in the growth and strengthening of the brand. The arrival of Vitaflor, Chrywijk, Santini Nursery C. van Wijk and Kroon Flowers marks an important milestone and highlights the success of the new membership models introduced by Decorum at the end of last year.

Following the announcement at the Trade Fair Aalsmeer in November 2024, Decorum hasn’t stood still. Earlier this year, two plant growers joined as lead members and a flower grower came on board as a prospective member. Now, the brand is taking another major step: four flower growers are joining the Decorum family!

Bas van Wijk; Vitaflor: “We are proud to join Decorum. This gives us the opportunity to make our Chic chrysanthemums more widely available to wholesalers and florists. We look forward to an inspiring collaboration with the other Decorum growers!”

New members, an even stronger range

Vitaflor brings its beautiful Chic spray chrysanthemums, known for their full blooms and long vase life. Chrywijk adds a variety of colourful santinis, a popular product in both mixed bouquets and mono arrangements. Santini Nursery C. van Wijk contributes high-quality green santinis, which stand out thanks to their fresh green colour and firm structure.

From the end of May, Kroon Flowers will join as the first outdoor flower grower within Decorum, introducing their unique thistles. These robust, long-lasting flowers are increasingly popular in modern arrangements and offer buyers an innovative and distinctive product.

Martien Kroon; Kroon Flowers: “We believe Decorum can continue to shine a spotlight on our unique seasonal product year after year. Proud to add our ‘Eryngium’ to Decorum’s diverse, top-quality assortment.”

More opportunities for growers and customers

Decorum continues to evolve, offering growers flexibility and various benefits within the membership. Thanks to the renewed structure, growers can participate in a way that fits their business. As a result, more and more top growers are joining Decorum, making the collective even stronger.

Kees van Wijk; Santinikwekerij C. van Wijk: “We are pleased to join Decorum, where the quality level is high. We hope to contribute with our beautiful green santini ‘Country’. Looking forward to a fruitful collaboration with the rest of the group.”

With these four new growers, not only does the network grow, but so does the exclusive offering of Decorum. For buyers, this means an even broader and higher-quality assortment of flowers (and plants), coming from the most renowned growers known for their craftsmanship and premium products.

Lies van Wijk, Chrywijk: “We’re starting our partnership with Decorum full of enthusiasm. We hope to become more accessible to our end customers this way. Looking forward to a great collaboration!”

Become part of Decorum Plants & Flowers!

Decorum remains ambitious and looks forward to further growth across various product groups. Top-tier growers of high-quality flowers and plants who wish to benefit from all that Decorum has to offer are warmly invited to get in touch.

Want more information? Contact Decorum and experience the power of collaboration!