Decorum launches Grower for a Day: episode 1

Following A Path to Floral Mastery, Decorum launches a new documentary series in 2026: Grower for a Day. In this series, renowned master florists and international experts literally step into the world of Decorum growers.

Joseph Massie, Klaus Wagener, Michael Perry and Nadia Duran visit all Decorum growers. They lend a hand, ask questions and experience up close the real work behind every plant and flower. From early mornings in the greenhouse to practical tasks and decision-making, everything is covered.

The encounters lead to surprising insights, educational conversations and, regularly, moments that are guaranteed to make you smile. No frills, no final floral creations, but a clear focus on the craftsmanship, knowledge and dedication of the grower.

Grower for a Day offers a unique behind-the-scenes look and shows what is required on a daily basis to grow top-quality plants and flowers. A series that inspires both enthusiasts and professionals and sparks curiosity about the world behind every Decorum flower and plant. The first episode of Grower for a Day follows Joseph Massie as he visits Decorum growers Fa. Spruit & Zn., Van der Gulik and Borst Bloembollen, taking viewers into the world of Dutch tulip cultivation and discovering up close what it takes to grow tulips of Decorum quality.