Decorum introduces renewed brand house at Trade Fair Aalsmeer 2025

Decorum Plants & Flowers has developed a renewed brand house that showcases the quality and diversity of the brand more clearly than ever. With six distinctive brands under one umbrella, Decorum offers both trade and consumers a clearer overview of what plants can represent and which style, lifestyle, or retail concept fits best.

This new brand house will be presented for the first time at the Trade Fair Aalsmeer 2025, from 4 to 6 November. Visitors to the Decorum stand will get an exclusive first look at the renewed concept, which elevates the way plants are presented and experienced to a higher level.

“With the new brand house, we show how versatile plants can be and how our products respond to market needs. We warmly invite our partners and colleagues to discover this for themselves at the Trade Fair Aalsmeer,” says Ron Kloos, Director of Decorum.

The brand house highlights Decorum’s core values: quality, sustainability, and innovation.
More details about the individual brands and collections will be shared during the official launch at the fair.

The Decorum brand house will be available for orders in the course of the second quarter of 2026.

Trade Fair Aalsmeer 2025
4–6 November 2025
Stand: 13.14