Decorum follows Straathof Flowers and their top-quality hyacinths

In the latest episode of Grower for a Day, Michael Perry, better known as Mr. Plantgeek, visits Straathof Flowers, the specialist in cut hyacinths. With his many years of experience in horticulture, Perry joins the team for a day and discovers how timing, craftsmanship and smart processes come together to deliver hyacinths of consistently outstanding quality.

Hyacinths at their best

Straathof Flowers is a family business that has specialised in growing and forcing hyacinths for more than 35 years. At this company, everything revolves around precision: cut hyacinths are a seasonal product and within a short period of time a perfect result must be achieved on a large scale.

Perry observes how the bulbs are prepared, processed and selected, and sees how smart systems and machines make the difference between a good stem and an exceptional hyacinth.
“Growing cut hyacinths really is a matter of thinking ahead,” says Straathof Flowers. “You work for months towards a short, intensive period. During those weeks, everything has to be right: quality, timing and logistics. That dynamic is exactly what makes the profession so beautiful.”

Decorum showcases craftsmanship

During his day at Straathof, Perry experiences first-hand the craftsmanship required to deliver top-quality hyacinths. Grower for a Day offers a unique behind-the-scenes look at a nursery where knowledge, experience and passion come together.

The episode is now available on the Decorum channels. Subscribe for more episodes and let us know which nursery Decorum should visit next.