Manfred Hoffmann (Germany)

Sustainability is becoming more important to florists. More and more florists are looking at things like used products when they buy, such as Manfred Hofmann. Mr. Hofmann has two beautiful flower shops in Düsseldorf and is also creative director of Fachverband Deutscher Floristen. “Decorum is more than just a brand for me, because I got to know the growers and employees behind the brand. I have seen how much effort they make to use as few resources as possible during cultivation. And they use as many organic products as possible. This is important to florists. ”I want to work safely and sell products that I can support”,  says Mr. Hoffmann.