A Path to Floral Mastery: The journey of Rudy Casati to the World Cup Floral Art 2025
The Italian florist Rudy Casati on creativity, childhood memories and the power of authenticity
In the latest episode of A Path to Floral Mastery we meet Rudy Casati, the Italian florist who will represent Italy at the World Cup Floral Art in 2025, organized by Florint. With an open and reflective view, he shares stories about his childhood, his passion for floral design, and what creativity means to him.
Childhood memories among the greenhouses
For Rudy, glasshouses and greenhouses are more than just workspaces – they are a vivid reminder of his youth. He grew up with a love for growing plants, a passion passed down to him by his father. “It’s something only a grower can deeply understand,” he explains. “It feels like having thousands of children, each one needing care.” This bond forms the foundation of his work and vision on floral art.
Creativity as expression
When students ask him what creativity is, Rudy answers that it can be found everywhere. For him, creativity is something you feel inside and want to express outwardly – a way to show yourself. His work breathes simplicity, but never superficiality a motto he always keeps in mind.
Choosing to compete
Although he sometimes considers himself ‘a little more mature’ to compete again, Rudy does not let that stop him. “Is there a right age to do something? No. Am I afraid? Also not. So why shouldn’t I do it?” he says with determination. For him, competing is not only about the contest, but also a way to stay young and true to himself.
“Maybe I won’t win,” he admits, “but I want above all to show who I am. Simple, but never superficial.”
Watch the video and discover the inspiring story of Rudy Casati 🎥👇
About A Path to Floral Mastery
A Path to Floral Mastery is a 12-part documentary series by Decorum Plants & Flowers, following top international florists as they prepare for the World Cup Floral Art 2025. The series not only showcases the technical aspects of floristry but also highlights the passion and dedication behind the art.
About Decorum Plants & Flowers
Decorum is a globally recognized collective of top growers committed to quality, innovation, and sustainability in floriculture. As the proud main sponsor of the World Cup Floral Art 2025, Decorum supports the artistry, ambition, and dreams of floral designers worldwide.
Attending the World Cup Floral Art 2025
The World Cup Floral Art 2025 promises to be a spectacular event where the world’s best master florists compete in a unique and inspiring competition. Would you like to experience this extraordinary event live? Tickets are now available on the official World Cup website: www.worldcupfloralart.com.
Watch Previous Episodes
If you missed the previous episodes of A Path to Floral Mastery, you can watch them on our YouTube channel or website:
- Episode 1 – World Cup Floral Art with Hanneke Frankema
- Episode 2 – A Path to Floral Mastery: Christopher Ernst’s journey to the World Cup Floral Art 2025
- Episode 3 – A Path to Floral Mastery: Christian Ulrich’s journey to the World Cup Floral Art 2025
- Episode 4 – A Path to Floral Mastery: Karolína Žáčková’s journey to the World Cup Floral Art 2025
- Episode 5 – A Path to Floral Mastery: Claudia Tararache’s journey to the World Cup Floral Art 2025
- Episode 6 – A Path to Floral Mastery: Gábor Nagy’s journey to the World Cup Floral Art 2025
- Episode 7 – A Path to Floral Mastery: Joseph Massie’s journey to the World Cup Floral Art 2025
Follow the World Cup Floral Art 2025 campaign and get inspired via @decorumplantsflowers_official.
