Joseph Massie

Joseph Massie has been working with flowers since his youth. What began in a flower shop in Liverpool evolved into a career where design, craftsmanship, and education come together. His working method is technically well-founded and known for the way he approaches natural forms in a clear, contemporary style.

Throughout his career, he has won seventeen national and international awards, including multiple gold medals at the prestigious Chelsea Flower Show. As the youngest participant ever, he achieved a gold medal there five years in a row. In 2024, he returned to the competition stage with the title UK Florist of the Year, and in 2025 he will represent the United Kingdom at the World Cup Floral Art in The Hague.

Alongside his creative work, Joseph is also active in floral education, both offline and online. He finds it important to share knowledge and help others grow in their development. Thanks to his experience as a designer and teacher, he knows how to combine technique and creativity in an accessible way.

In his floral creations, Joseph seeks the balance between form and emotion. He shows how flowers can not only brighten a space, but also add atmosphere and meaning — without fuss, but with attention to every detail.