About Decorum

We are Hollands' leading brand in plants and flowers


Our story

Decorum is the premium brand of over fifty Dutch growers. All family owned business, many third or fourth generation grower. These growers work together to create a strong brand which stands for quality, innovation and sustainability. That brand is Decorum. Read more



From florist shows and fairs within the floriculture sector, to events far beyond. Decorum shows its brand in various countries to a large and very diverse target group. On this page you will be informed about what is coming up and where you can sign up for the next festivity. Read more

Our brands

Decorum is the premium brand of Dutch floriculture. And has been since 1999. What once started out as a dream among ambitious growers, has grown into a strong B2B brand that is unparalleled. Over 120 million euros of Decorum products are sold from professionals to professionals, connoisseurs and enthusiasts each year. Thanks to recognisable branding and strict quality requirements, the buyer knows one thing for sure: I am buying the best. Decorum products meet high sustainability requirements. All Decorum growers are in possession of the MPS or GLOBAL GAP environmental certificate. Read more


Decorum is a flower and plant brand for everyone, from consumers to exporters and from garden centres to florists. Everyone who is affiliated with us is a "value carrier" of the organisation and contributes to the total establishment and image. Decorum has a broad network of partners and our brand is available to everyone. Whether you are an exporter, wholesaler, florist or retailer, we offer various partnerships. Read more. 

Cookie Policy
This website or its third-party tools use cookies, which are necessary for its functioning and required to achieve the purposes illustrated in the cookie policy. You accept the use of cookies by closing or dismissing this banner, by clicking a link or button or by continuing to browse otherwise.